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The wonder of natural diamonds

Seeing natural diamonds from a new perspective

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Find your Desert diamond shade

Olive hand on orange background with ombre of cut desert diamonds
About diamonds

Why Desert diamonds are our new obsession: ultra-personal quiet luxury

Jordyn Ross | 5 min read
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What are Sand Desert diamonds and who wears them?
About diamonds

What are Sand Desert diamonds and who wears them?

6 min read
Ochre Desert diamonds: what are they and who wears them?
About diamonds

Ochre Desert diamonds: what are they and who wears them?

6 min read
Champagne Desert diamonds: what are they and who wears them?
About diamonds

Champagne Desert diamonds: what are they and who wears them?

7 min read
Whiskey Desert diamonds: what are they and who wears them?
About diamonds

Whiskey Desert diamonds: what are they and who wears them?

7 min read
Honey Desert diamonds: what are they and who wears them?
About diamonds

Honey Desert diamonds: what are they and who wears them?

7 min read
Sunset Brown Desert diamonds: what are they and who wears them?
About diamonds

Sunset Brown Desert diamonds: what are they and who wears them?

7 min read

HOT RIGHT NOW

Desert diamonds: unveil a new palette of natural diamonds

Preview image for the YouTube video hDWjlZ0ec9A

Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

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SPOTLIGHT

Natural diamonds are the defining detail of award season’s first week

BFA and Gothams Lead Image 1600 x 675px 1

ASAP Rocky, Lily Allen, Colman Domingo and Anok Yai lit up the British Fashion Awards and Gotham Awards with fresh, modern takes on natural-diamond styling.

See all the best looks

FEATURED

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FEATURED

How Le Bal des Débutantes is bringing high jewelry back into the cultural conversation

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WHAT WE'RE LOVING

10 royal and celebrity proposals that captivated the world

Kate and William engagement natural diamonds and sapphires

See how the world’s most famous couples turned ‘Will you marry me?’ into cultural milestones, with dazzling natural diamond rings at the center

WHAT WE'RE LOVING

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

Doja Cat in diamond earrings

She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.

Read more

Style inspiration

Spotted: Desert diamonds, the hottest diamond trend right now
Style & Culture

Spotted: Desert diamonds, the hottest diamond trend right now

2 min read
Bad Bunny wears a custom Desert diamond necklace to confirm his 2026 Super Bowl halftime show 
Style & Culture

Bad Bunny wears a custom Desert diamond necklace to confirm his 2026 Super Bowl halftime show 

2 min read
Taylor Swift’s Desert diamond bracelet is the showgirl detail we can’t stop staring at 
Style & Culture

Taylor Swift’s Desert diamond bracelet is the showgirl detail we can’t stop staring at 

2 min read
Doja Cat sparkles in Desert diamonds in her new video, Gorgeous
Style & Culture

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

1 min read
Celebrities shine bright at the launch of Desert diamonds in New York City  
About diamonds

Celebrities shine bright at the launch of Desert diamonds in New York City  

2 min read
Unique as you are: match your diamond to your seasonal palette with ombre jewelry 
About diamonds

Unique as you are: match your diamond to your seasonal palette with ombre jewelry 

6 min read
1/6

LATEST

Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

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All about natural diamonds

Why natural diamonds endure while lab-grown trends come and go
About diamonds

Why natural diamonds endure while lab-grown trends come and go

9 min read
Budgeting for a natural diamond engagement ring 
About diamonds

Budgeting for a natural diamond engagement ring 

12 min read
Exploring the captivating shades of natural Desert diamonds
About diamonds

Exploring the captivating shades of natural Desert diamonds

10 min read
The true cost of lab-grown diamonds vs natural diamonds 
About diamonds

The true cost of lab-grown diamonds vs natural diamonds 

6 min read
How carat weight impacts the price and appeal of natural diamonds
About diamonds

How carat weight impacts the price and appeal of natural diamonds

5 min read
1/5

In style

Olive hand on orange background with ombre of cut desert diamonds

In style

Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession

Read more

Discover more

Everything you need to know about natural diamonds

What are Desert diamonds? Discover how they're formed and what makes them unique   
About diamonds

What are Desert diamonds? Discover how they're formed and what makes them unique   

5 min read
The emotional value of diamonds: beyond their brilliance
About diamonds

The emotional value of diamonds: beyond their brilliance

5 min read
Unique as you are: match your diamond to your seasonal palette with ombre jewelry 
About diamonds

Unique as you are: match your diamond to your seasonal palette with ombre jewelry 

6 min read
1/3

Latest

Taylor Swift’s engagement ring puts old mine cuts back in the spotlight

Taylor Swift and Travis Kelce get engaged

Taylor Swift’s jaw-dropping engagement ring from Kansas City Chiefs star Travis Kelce showcases the vintage diamond cut in yellow gold bezel setting

Read more

Hot right now

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

Doja Cat in diamond earrings

She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.

Read more
Discover

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@adiamondisforever

A Diamond is Forever

@adiamondisforever

Discover the timeless beauty of natural diamonds
  • The stunning @teyanataylor wearing custom earrings and rings from Bernard James, and bracelets from WWAKE and Grandview Klein Diamonds to the 2025 Gotham Awards ❤️‍🔥💎 #desertdiamonds #naturaldiamonds
  • A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
  • @juliachafe on who she thinks her ombré Desert diamond choker and hoops would look perfect on. Your move @beccaxbloom 👀 #ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #desertdiamonds
  • A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham #ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
  • Spoiler alert: she said “yes” and loves her heirloom engagement ring. 💎: @angelymartinezjewelry @atticgold @lorrainewestjewelry #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #Skit #CouplesComedy #HeirloomJewelry #HeirloomRing
  • Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
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The stunning @teyanataylor wearing custom earrings and rings from Bernard James, and bracelets from WWAKE and Grandview Klein Diamonds to the 2025 Gotham Awards ❤️‍🔥💎 #desertdiamonds #naturaldiamonds
20 hours ago
View on Instagram |
1/6
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
@adiamondisforever
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A Diamond is Forever hosted a holiday celebration with World of Travel where guests were treated to a special screening of “The Real Jewels of South Africa,” followed by a conversation with the creators. Hosted at Fouquet’s, the evening brought the vibrant culture and untold histories of South Africa to New York City. 📸 by @bfa
22 hours ago
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2/6
@adiamondisforever
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@juliachafe on who she thinks her ombré Desert diamond choker and hoops would look perfect on. Your move @beccaxbloom 👀 #ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #desertdiamonds
1 day ago
View on Instagram |
3/6
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A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham #ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
3 days ago
View on Instagram |
4/6
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Spoiler alert: she said “yes” and loves her heirloom engagement ring. 💎: @angelymartinezjewelry @atticgold @lorrainewestjewelry #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #Skit #CouplesComedy #HeirloomJewelry #HeirloomRing
3 days ago
View on Instagram |
5/6
Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
@adiamondisforever
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•
Follow
Things I like watercolor and gouache on paper One of the beauties in the world, to me, are the various colors of plants and flowers that grow around the world. No matter how bare a terrain may feel or look, there will always be a little flower poking out, facing the sun. Reminding me about the seasons and the universe and my small part in it. Gorgeous pink cactus sprouting in the desert. Mimicking the sunsets and colors in the desert surroundings. Did you know that diamonds come in all of those colors? A pale pinky peach colored diamond, like a glass of sparkling rosé. A yellow, gold colored diamond, like the sun on the sand. Each grain of the desert carrying a story. These special gifts from the earth are here to remind us of our place here in the world. The Desert diamonds are here to capture our imaginations and connect us to one another. Love, Rachael x ADIF #desertdiamonds
4 days ago
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6/6