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Seeing natural diamonds from a new perspective

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Desert diamonds: unveil a new palette of natural diamonds

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Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

SPOTLIGHT

Priceless royal jewels stolen from the Louvre

Louvre museum was the scene of a diamond heist on Sunday

Diamond jewelry once owned by royalty and empresses is stolen by organised thieves in less than seven minutes as visitors arrived to explore the Paris museum

FEATURED

Taylor Swift The Life of a Showgirl artwork

FEATURED

Taylor Swift wears Desert diamonds on her new album cover, The Life of a Showgirl

WHAT WE'RE LOVING

Natural diamonds shine bright as Lily Allen, Erin O'Connor, Ananya Panday and the world of art gather at Frieze Masters Party

Ananya Panday at the De Beers Frieze Party 2025

Celebrities and collectors gathered at Frieze Masters as De Beers celebrated diamonds as nature’s ultimate work of art

LATEST

Toasty-hued gems that radiate warmth and self-expression – here's why Desert diamonds are our new obsession!

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

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A Diamond is Forever

@adiamondisforever

Discover the timeless beauty of natural diamonds
  • Stands out without trying, embodies quiet confidence, wears desert diamonds in whiskey tones. 

💎: @harwellgodfrey @levian_jewelry @atticgold

#ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondEarrings #DiamondNecklace #DesertDiamonds
  • Feeling the warmth of forever, sealed with #desertdiamonds in radiant champagnes and deep ambers. 

#ADiamondIsForever #NaturalDiamonds #DiamondBracelet #DiamondEngagementRing #EngagementRingInspo
  • Zoom out to see the range within. Which Desert diamond best captures your current vibe?

#desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
  • Want to make a lasting first impression? Wear @juliachafe’s #desertdiamonds choker. 😉 Hear how she designed her ombré natural diamond duo to match anyone’s aesthetic. 

#ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #DiamondHoops
  • When the sun spotlights #desertdiamonds, their champagne and amber hues take center stage. 

💎: @williamwelstead_jewels 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #DiamondNecklaces #DiamondEarrings
  • Obsessed with #desertdiamonds this bridal season. Which one’s calling your name?

💎: @kayjewelers @signetjewelers @levian_jewelry @valejewelry

#ADiamondIsForever #NaturalDiamonds #WeddingMoodBoard #AestheticMoodboard #FallWeddingSeason #FallBride
Stands out without trying, embodies quiet confidence, wears desert diamonds in whiskey tones. 💎: @harwellgodfrey @levian_jewelry @atticgold #ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondEarrings #DiamondNecklace #DesertDiamonds
18 hours ago
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1/6
Feeling the warmth of forever, sealed with #desertdiamonds in radiant champagnes and deep ambers. #ADiamondIsForever #NaturalDiamonds #DiamondBracelet #DiamondEngagementRing #EngagementRingInspo
22 hours ago
View on Instagram |
2/6
Zoom out to see the range within. Which Desert diamond best captures your current vibe? #desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
2 days ago
View on Instagram |
3/6
Want to make a lasting first impression? Wear @juliachafe’s #desertdiamonds choker. 😉 Hear how she designed her ombré natural diamond duo to match anyone’s aesthetic. #ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #DiamondHoops
3 days ago
View on Instagram |
4/6
When the sun spotlights #desertdiamonds, their champagne and amber hues take center stage. 

💎: @williamwelstead_jewels 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #DiamondNecklaces #DiamondEarrings
When the sun spotlights #desertdiamonds, their champagne and amber hues take center stage. 💎: @williamwelstead_jewels #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #DiamondNecklaces #DiamondEarrings
4 days ago
View on Instagram |
5/6
Obsessed with #desertdiamonds this bridal season. Which one’s calling your name?

💎: @kayjewelers @signetjewelers @levian_jewelry @valejewelry

#ADiamondIsForever #NaturalDiamonds #WeddingMoodBoard #AestheticMoodboard #FallWeddingSeason #FallBride
Obsessed with #desertdiamonds this bridal season. Which one’s calling your name?

💎: @kayjewelers @signetjewelers @levian_jewelry @valejewelry

#ADiamondIsForever #NaturalDiamonds #WeddingMoodBoard #AestheticMoodboard #FallWeddingSeason #FallBride
Obsessed with #desertdiamonds this bridal season. Which one’s calling your name?

💎: @kayjewelers @signetjewelers @levian_jewelry @valejewelry

#ADiamondIsForever #NaturalDiamonds #WeddingMoodBoard #AestheticMoodboard #FallWeddingSeason #FallBride
Obsessed with #desertdiamonds this bridal season. Which one’s calling your name? 💎: @kayjewelers @signetjewelers @levian_jewelry @valejewelry #ADiamondIsForever #NaturalDiamonds #WeddingMoodBoard #AestheticMoodboard #FallWeddingSeason #FallBride
5 days ago
View on Instagram |
6/6