Finding a good jeweler is the first step to a smart diamond purchase. To find a jeweler you can trust, ask your family and friends for recommendations. Your jeweler should be knowledgeable about the diamond marketplace and will help you feel comfortable about making this momentous purchase.

If you are unaware of a jeweler in your area, it may be helpful to contact the Jewelers of America (800.223.0673) or the American Gem Society (800.341.6214) for a recommendation, or click here to be transferred to the Jewelers of America Online Retail Locator.